An Empirical Study of Traditional Media Communication Modes in the New Situation

With the gradual rise of traditional culture, research on dissemination culture in academia has also shown an increasing trend. In general, rapid development new media given birth to communication context media, and mainly focuses study specific forms impact countermeasures. However, these studies, cultural content is relatively concentrated, not too comprehensive, only forms. "Tang Palace Night Banquet" as excellent program representative Henan Satellite TV's Spring Festival Gala program, was a great success. Herein, we used questionnaire method this typical case. Through analysis situation audience, summarized success factors case provided suggestions.